Apple Self Service Repair: impact on repair shops

What is Self Service Repair?

Apple program allowing consumers to buy genuine parts and repair their own devices.

Impact on shops: much smaller than feared. Parts are expensive, tools are heavy (35kg kit), most consumers lack skills. Opportunity: legitimizes repair, creates awareness, converts customers who give up mid-repair.

What to do: don't panic, communicate your value, offer free diagnostics.

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